Benji Conway

In this post I shall explain what really goes on the mind of potential customers and how to assemble your offer You need to always empathise with your prospects and live in their

In this post, I aim to equip you with a far more attractive way of writing using the wisdom of Rudolf Flesch. Designers, engineers use standards and often deploy a certain formula to

Elements of strategic persuasion...   I know, you are thinking, what is copywriting and why should I care? Copywriting is simply sales in print. Nothing more than that. If you like to make money.

I built my first $100,000 business off of websites, agency websites, blog posts and email, so it gives me no pleasure to say this... but you need to hear it. SEO is